Hailing from the South Indian states of Karnataka, Andhra Pradesh, Kerala and Tamil Nadu, the Thevar community is a Tamil speaking group of people with a rich cultural heritage. Although the Thevar community prefers to marry within its own group of people, attitudes today are shifting towards finding the ideal matrimonial match online. Education, profession, and family background are important factors that are considered when selecting a partner. The community also places a high value on traditional values and customs, and adherence to these customs is seen as an important factor in maintaining the cultural identity of the community.
One unique marriage custom of the Thevar community is the "Manjal Neerattu Vizha" or "Turmeric water festival". This festival is held on the day of the wedding, and it involves a ritual bath for the bride and groom, using turmeric and other natural ingredients. Another interesting ritual is called Kulavaidal, where the female guests at the wedding raise a rousing chant called kulavai. These colourful wedding customs point to the sacredness of Thevar matrimony. Families and individuals, therefore, spend a lot of time and effort in finding the most compatible marriage match, both via horoscopes and general compatibility of bride and groom personalities.
Modern-day Thevar individuals of marrying age are generously educated, hardworking, and full of respect for both tradition as well as progressive outlook. They are typically in well-settled jobs, usually in large metro cities. This makes them exceptionally good matches for arranged marriages.